GST/E-Invoicing Compliance Copilot

Indi’s Compliance Autopilot for SMEs

12M+
SMEs in India
₹180Cr
ARR Potential
70%
Time Saved
GST Compliance Dashboard

The Problem

  • Complex Regulations: Every registered business above ₹5 Cr turnover must generate e-invoices, e-waybills, and file GST returns digitally. Thresholds are reducing — meaning lakhs of new SMEs every year.
  • Time Burden: Owners + accountants spend 3–8 hours/week doing reconciliations. Mistakes → penalties, delayed refunds, and frozen Input Tax Credit (ITC).
  • Fragmentation: 80% SMEs use Tally/Busy/Zoho or Excel, which are not compliant out-of-the-box. They need manual bridges.
  • Compliance Fear: A small error → blocked ITC → locked working capital. For SMEs, this is survival.

Our Solution

GST Compliance Copilot: A SaaS + API layer that delivers:

  • e-Invoicing & e-Waybill generation via NIC/IRP APIs
  • Automated reconciliation between GSTR-2B & GSTR-1
  • Integration-ready: Tally, Busy, Zoho, Excel
  • AI “Compliance Copilot” to flag duplicate invoices, GSTIN mismatches, risky ITC claims
  • Multi-tenant dashboard for accountants handling 50–200 clients

Positioning: “We save SMEs 70% compliance time, eliminate penalty risk, and protect working capital.”

Massive Market Opportunity

12M+
GST-registered SMEs in India
1.2M
Already under e-invoice mandate
120K
Target SMEs (1% market capture)
₹180Cr
Potential ARR in India alone

Recurring revenue model: compliance is mandatory, law-driven, and sticky. Expansion ready for Payroll compliance, DPDP Act (privacy), MCA filings, e-invoicing in Middle East (UAE, Saudi).

Business Model

SaaS Subscription

Monthly recurring revenue model with tiered pricing from ₹999 – ₹4,999 based on transaction volume and features

Channel Partnerships

Revenue sharing with CA firms and white-label solutions for ERP vendors to accelerate market penetration

Premium Add-ons

Advanced analytics, AI-powered compliance insights, and automated filing services for additional revenue streams

Enterprise Solutions

Custom pricing for large enterprises generating >50k invoices/month with dedicated support and advanced features

Modern Business Skyscrapers

Execution Roadmap

Phase 1: MVP

0 – 90 Days

  • Core e-invoicing & e-waybill generation
  • Upload pipeline (Excel/CSV/API)
  • Mismatch detection alerts
  • Setup tasks: Pvt Ltd incorporation, Startup India recognition, GSP partnership, ISO 27001 + VAPT audits

Phase 2: Scale

3 – 12 months

  • Multi-GSTIN dashboards
  • Accountant Partner Portal
  • Tally/Busy integrations
  • CA network partnerships
  • Setup tasks: Direct GSP license application, ISO 27701 + SOC 2 compliance, partnerships with CA associations

Phase 3: Expand

12+ months

  • Payroll compliance (PF, ESI, TDS)
  • DPDP Act compliance module
  • International expansion (UAE, Singapore)

Risks & Mitigations

Regulatory Changes

Dedicated compliance watch team + agile release cycle to adapt quickly to new regulations

Govt Data Access Delays

Start via GSP partner for immediate market entry, then migrate to direct access later

SME Adoption Barrier

Leverage accountants as trusted resellers and provide comprehensive training programs

Competition

Affordability + API-first architecture + accountant-focused positioning for differentiation

Vision

Today → GST, e-invoicing, e-waybills

Current focus on core GST compliance automation for Indian SMEs

Tomorrow → Payroll, DPDP Act, MCA filings

Expand compliance coverage to comprehensive business requirements

Long-term → Compliance autopilot for 50M+ SMEs

Become the Compliance OS for Indian SMEs in emerging markets

Ready to Transform SME Compliance?

Join the revolution in GST compliance. Become the Compliance OS for Indian SMEs.